Content stands out on social media when it stops feeling like “content” and starts feeling like a moment—something that sparks emotion, tells a story in seconds, or makes people see themselves in it. The magic isn’t in polish or trends, but in creating posts that feel human, surprising, and worth sharing because they resonate deeper than just looking good.

 I’d create TikToks for an AI brand that feel less like ads and more like moments with a personality that is showing AI not as a cold tool, but as the witty, hyper-efficient friend we all wish we had. Instead of tutorials, the content would be quick, relatable stories eg AI interrupting procrastination with a perfectly timed solution, or “misunderstanding” human requests in funny but insightful ways. By giving the tech a voice and character, the brand becomes human, memorable, and instantly shareable.

One time, I convinced a friend who swore she “hated digital planners” to try one I’d designed. Instead of pitching it directly, I casually showed her how I used it : color-coded pages, quick reminders, and how it made me feel less scattered. She laughed at first, but within minutes she was scrolling through my layout, pointing out sections she could use for her own schedule. A week later, she admitted she’d bought one too, and now swears she can’t live without it.