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When considering the adoption of a new social app into my daily screen time, there are three key aspects that I prioritize. I value both the functionality and the overall experience that an app offers, while also being mindful of its impact on my well-being. First and foremost, usability is a crucial factor. The app should have an intuitive interface, allowing for seamless navigation and effortless interaction. A clean and visually appealing design, coupled with user-friendly features, enhances the overall experience and encourages me to engage with the app on a regular basis. I appreciate apps that prioritize simplicity and efficiency, making it easy for me to connect, share, and explore content. Secondly, privacy and security are paramount in today's digital landscape. As a youthful user, I understand the importance of safeguarding my personal information and maintaining control over my online presence. Therefore, I look for social apps that prioritize robust privacy settings and provide transparent data handling practices. Features such as end-to-end encryption, secure authentication methods, and clear data usage policies reassure me that my information is protected and my privacy respected. Lastly, a sense of community and positive engagement is vital. The social app should foster a supportive and inclusive environment, where users can connect with like-minded individuals, share ideas, and engage in meaningful conversations. Features that promote healthy interactions, discourage cyberbullying, and enable constructive discussions contribute to a more enjoyable and fulfilling social experience. Additionally, the app's algorithm should strive to diversify content and expose me to different perspectives, avoiding echo chambers and encouraging intellectual growth.

During my internship from August to December 2022, I had the incredible opportunity to manage the Social Media outreach for the YCAB Foundation. With a youthful spirit and professional mindset, I developed and executed effective social media strategies that aligned with YCAB's mission of reaching out to change-makers, vendors, and sponsors for their offline events and workshops. As the social media manager, I took charge of creating and curating compelling content that highlighted the organization's efforts in transforming the lives of young people. I crafted engaging copy and designed visuals that revolved around crucial themes like education, online safety, sustainability, and recycling initiatives. By leveraging various platforms, I aimed to spread awareness and inspire action among the target audience. Defining success in this role was tied to growing and nurturing the online community. Given that YCAB heavily relies on volunteers and community support, fostering an engaged and responsive online community was paramount. I focused on increasing the organization's social media following and facilitating meaningful interactions. The growth of the online community became a key indicator of success for me, as it demonstrated the impact of our efforts in creating a space where individuals were enthusiastic about getting involved with YCAB's initiatives. To measure the effectiveness of our social media campaigns, I diligently tracked and reported analytics. This included monitoring engagement metrics, performance indicators, conversions, and overall campaign effectiveness. By analyzing data, I gained valuable insights to make informed decisions and optimize future strategies. Staying at the forefront of social media trends, algorithm changes, and emerging practices was crucial in my role. I consistently sought to expand my knowledge and identify new opportunities for YCAB. By embracing innovation and adapting to the evolving social media landscape, I was able to maximize the organization's reach and impact. In summary, my social media management experience at YCAB Foundation involved developing and implementing effective strategies, growing the online community, fostering engagement, reporting analytics, and staying informed about industry trends. It was an exciting journey where I combined my passion for social change with my skills in digital communication to create meaningful impact.