https://www.instagram.com/babyy.rem?igsh=MXJhM3ZsYmZvcHds&utm_source=qr

https://www.tiktok.com/@babyy.rem?_t=ZP-8usMw1ofXQM&_r=1

One standout content creation campaign was CeraVe’s partnership with Paige Bueckers to promote their brand during a basketball game. This campaign successfully blended sports, skincare, and influencer marketing to engage both basketball fans and beauty enthusiasts.The activation featured Paige Bueckers, a college basketball star, showcasing CeraVe’s skincare products as part of her pre-game and post-game routine. The content focused on how hydration and skincare are essential for athletes, reinforcing CeraVe’s dermatologist-developed formulas as a must-have for maintaining healthy skin, even in high-intensity environments.This campaign resonated widely because it tapped into authenticity and relatability—fans saw an athlete they admired incorporating skincare into her daily life. The integration of TikTok, Instagram, and courtside placements helped drive social media engagement, with thousands of comments and shares discussing both Paige’s performance and her skincare routine. By leveraging a trusted athlete with a strong following, CeraVe effectively expanded its reach beyond beauty consumers to a broader audience, strengthening brand awareness and credibility.

For Naked Sundays’ Ulta launch, I’ll create engaging, trend-driven content that captures the in-store experience and highlights the brand’s effortless SPF protection. For example, I’ll film a “Come to Ulta with me” TikTok, showing the moment I spot Naked Sundays on the shelf, swatch the SPF50 formulas, and share why I’m excited to try the Clear Glow Radiant Sun Serum. Using trending audio, aesthetic close-ups, and engaging captions, I’ll educate viewers on the benefits of SPF while building excitement and driving them to Ulta to shop.