I would start by getting an understanding of the brands values and audience. I would then make the video to align with the tone of the brand. If the brand promotes a calm nature, I would use calm music and create a soothing video. I also think to show authenticity would be to show the process, example being behind the scenes or everyday use of said product.

While I haven’t created beauty or wellness videos I have an interest in the industry. A few ways I would make the videos more engaging would be creating an eye catching hook for viewers. An example of this would be using trending sounds/audios. I would keep the video fast pace to keep the viewers attention span by doing transitions of before and afters. I would break down the product and incorporate pop up captions.