Hayati is a personal brand, the goal is to position them as relatable, trustworthy, and valuable, while letting their personality shine through. Here’s how I’d run the socials for a week: Day 1 – Reintroduction Post Reel/Carousel: “Who’s Hayati? 👋” — a quick self-intro with fun facts + what followers can expect (mix of personal & professional). Stories: “Ask me anything” sticker → lets the audience engage right away. Day 2 – Value + Expertise Post: Share knowledge or insight related to Hayati’s niche (e.g. tips, lessons learned, do’s & don’ts). Caption style: Conversational, with a personal touch like “When I started, I used to struggle with…” Day 3 – Relatable Lifestyle Reel/Photo dump: A peek into Hayati’s daily routine, hobbies, or something funny/relatable. Stories: Behind-the-scenes “day in my life” clips → show personality. Day 4 – Personal Story Carousel/Reel: A personal milestone or “before vs. after” journey (e.g. challenges overcome, lessons learned). Call-to-action: “Anyone else felt this way before?” → sparks connection. Day 5 – Engagement & Community Stories: Polls / “This or That” / quiz about Hayati’s interests or niche. Post: Share a follower’s response from Day 1’s AMA → keeps the loop going. Day 6 – Trend + Fun Hop on a trending reel/audio but twist it to reflect Hayati’s personality. Example: trend + overlay text that highlights a personal struggle, inside joke, or niche insight. Day 7 – Wrap-up & CTA Reel/Carousel: A reflection post → “What I’ve learned this week as a creator” or “Why I started Hayati.” End with a soft CTA: “Follow along if you want more of this journey 💫” Stories: Thank followers for engaging → boosts connection.

Kylie Jenner

rhode