Interview Questions
Dubai Delights Group
Social Media Manager (TikTok-First)

If you were managing our TikTok account, what type of content would you post in the first 30 days to drive views and engagement?
In the first 30 days I would implement a "Luxe & Viral" strategy that balances high-end sensory hooks with community-driven trends. I would lead with ASMR-style content highlighting the "snap" and textures of the chocolate to stop the scroll, paired with short-form storytelling that showcases the premium craftsmanship and cultural inspiration behind each flavor. By collaborating with student creators to produce authentic UGC reaction videos and leveraging trending audio tailored to the luxury niche, I will build a consistent posting cadence that prioritizes both high retention rates and "saveable" value, effectively converting views into a loyal brand community.
Dubai Delights Group
Social Media Manager (TikTok-First)

How do you stay updated with social media trends?
I just scroll tiktok.
Dubai Delights Group
Social Media Manager (TikTok-First)

What attracts you to digital marketing?
On TikTok, the first two seconds determine success. I judge content by its ability to stop the scroll—whether that’s through an ASMR 'snap' of the chocolate, a high-contrast close-up of the Dubai-inspired textures, or an intriguing text overlay.


