I would reach out to different organizations on campus to see how we can create events that incorporate their goals with promoting Aquaphor. For instance, if a group wanted to plan a movie night, it would be a great idea to join in on something that is already happening, rather than trying to plan another event on the same night. I would also try to plan this out weeks in advance so that I had time to execute a strategic marketing plan in person and over social media. This includes hanging up flyers around campus, distributing flyers to student organizations, and continuously creating hype for it over social media.