I primarily use Canva for designing marketing assets because it’s fast, versatile, and allows me to create professional-looking graphics without advanced software. It’s perfect for making social media posts, product visuals, banners, and mockups that are clean and engaging. I also use PowerPoint or Google Slides when creating visual presentations or reports, as they let me easily combine text, images, and layouts. These tools help me maintain brand consistency while experimenting with layouts, colors, and styles, and they let me quickly produce content that’s ready to share or test with an audience.

In school, I created my own beauty brand as a full project, designing logos, packaging concepts, social media graphics, and a cohesive brand identity from scratch. I crafted visuals that reflected the brand’s personality and target audience, balancing aesthetics with clear messaging. Beyond that, I’ve designed Canva graphics for social media posts, presentation slides, and reports, focusing on layouts that are clean, engaging, and easy to understand. These experiences taught me how to think visually, maintain brand consistency, and create graphics that not only look good but communicate effectively.

I’d make sure prospects feel seen and understood. After initial outreach, I’d follow up with personalized messages that reference their specific needs or recent company updates. I’d confirm the meeting clearly, send a friendly reminder, and provide any prep info so they feel ready and confident. The key is building a little trust and keeping communication easy, short, and helpful, so the prospect stays interested and actually shows up instead of ghosting.