I'd do a in person event and digital event. The digital being focused more on using the app and obtaining some rewards while the in person event being more focused on having a fun event for college students to come interact with the brand.

I'd say my one of my favorite brand right now in terms of marketing is Ryanair Flights as I love their marketing strategy and how they run their socials.

I think the fact that there's not filters or ways to change the photo makes a lot of people feel better about sharing it and not feeling the pressure of having to be perfect.