Our college towns local convenience store!

Student Athletes, and my student organization program. Student athletes have multiple connections throughout there sports, and I think they will be the perfect target audience!

I’d plan a Saint James “Hydration House” pop-up around a high-traffic campus event—like a game day tailgate, intramural tournament, or finals week recharge station. We’d have free product sampling, branded coolers stocked ice-cold, merch giveaways, and a challenge element (like spin-to-win, relay contests, or hydration trivia) to make it interactive.To make sure people show up, I’d build hype through athlete/student ambassador promotion, team group chats, campus social media, flyers with giveaway teasers, and partner with organizations like athletics or student life to tap into existing crowds. I’d also use limited-time incentives—first 50 people get merch, raffle entries, or bring-a-friend rewards—so there’s urgency and word-of-mouth.