Reda Aboukhalil
Berkeley student studying business with a strong interest in marketing. Hope to help grow your brand on campus!
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About Me
University of California, Berkeley
Berkeley, CA, US
business administration, data science
Class of 2027
Berkeley, CA, USA
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Interview Questions
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos
What’s your approach to improving content based on feedback or analytics?
I check the watch time and drop-off point first. If people are leaving at the same spot, I know what to fix. I'm not precious about it. If something isn't working, I try a different hook or format and iterate from there.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos
When you get a creative brief, how do you make it feel authentic?
I look for what in the brief I actually connect with personally and lead with that angle. If I'm forcing it, it shows on camera. I try to find the genuine reason someone would care about the product and build the video around that.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos
What’s your process for coming up with hooks that stop people from scrolling?
I start by thinking about what would make me stop. Usually it's a bold claim, an unexpected fact, or a relatable frustration. For books, I'd lead with the transformation or a line that hits emotionally before even mentioning the title.