I would ensure Saint James Tea becomes recognizable and loved on campus by embedding it into moments that already matter to students. Rather than pushing the brand, I’d focus on building familiarity through presence study breaks, club meetings, wellness events, late nights, and celebrations.

I would encourage people to purchase Saint James by showing how it fits seamlessly into both everyday routines and special campus moments. On social media, I’d create short, engaging content that highlights two clear paths to purchase: Amazon for convenience and local stores for community support. Through reels and junk vlogs, I’d tag Amazon links for quick reorders while also spotlighting nearby stores where students can grab Saint James on the go. I’d use captions like “same vibe, two ways to sip” and create content such as restock hauls, event recaps, and taste-test reactions to normalize repeat purchases.

I would creatively introduce Saint James to my campus through a short-form “junk vlog” series called “Saint Becca Raids Campus.” Each episode would follow me popping into different student organizations and spaces I’m part of like RIT Racing, Organization of African Students, Wellness club, Personal Finance Club and NSBE surprising members with Saint James, capturing authentic reactions, and showing how the drink fits naturally into busy, high-energy campus life.Rather than traditional promotion, the series would focus on storytelling, community, and real moments from late-night build sessions with RIT Racing to wellness resets with OAS and professional development events with NSBE. This approach allows Saint James to feel embedded in campus culture, not just advertised, while building genuine excitement and recognition across multiple student communities.