Some brands produce content irregularly or without a clear plan, which can make it difficult for their audience to stay engaged and loyal. Consistency is key to building trust and maintaining a strong relationship with your audience. Brands should over saturate social media platforms with their content as to build relationships with viewers and consistent engagement. The more people see a brands content the more likely they are to research they brand on their own.

To me, wellness means taking care of my physical, mental, and emotional health in order to live a happy, healthy, and balanced life. This includes things like eating a nutritious diet, staying active and physically fit, getting enough sleep, managing stress and practicing self love. I try to integrate wellness into my life everyday, regardless of how much or little it is.

One recommendation I have for Dianna to implement into her TikTok strategy is to focus on creating high-quality, consistent content that aligns with her brand and resonates with her target audience. TikTok is a fast-paced platform where users are constantly scrolling through a never-ending stream of content, so it's important to create content that stands out and captures their attention. This could mean investing in better equipment and editing software to create more professional-looking videos, or taking the time to brainstorm and plan out creative and engaging concepts. One of the biggest strategies I would recommend is saturating the platform with content. The more people see the brand the more likely they will be to research it on their own and engage with it on Tik Tok.