Through my leadership, marketing, and internship experiences, I have created engaging presentations, social media content, event marketing materials, and campaign assets designed to capture attention and drive participation. I enjoy combining creativity with strategy to make content both visually appealing and effective, whether it's a presentation, promotional graphic, social media post, or event activation.

I research trends by spending time on Instagram Reels, TikTok, and YouTube Shorts to see what formats, sounds, and storytelling styles are gaining traction. I also pay attention to content from brands, creators, and campus organizations that successfully engage college students. Rather than copying trends directly, I look for ways to adapt them to fit a brand’s voice and audience.

I would love to see Saint James sold at popular student destinations around UT Austin, such as Lucky Lab Coffee Co., Medici Roasting, and Central Market. I also think it would fit well in convenience stores and markets near campus where students regularly grab drinks between classes.