I engage my audience by showing real moments rather than curated perfection. I talk to my audience the way I talk to friends — through honest storytelling, daily routines, and content that reflects real life as a college girl balancing lifestyle, fitness, and a busy schedule. I respond to comments, ask questions, and use feedback to shape future content so my audience feels included, not spoken to. I prioritize transparency and consistency, sharing both productive days and imperfect ones, which builds trust over time. By staying true to my personality and values — confidence, authenticity, and individuality — my content feels genuine and relatable, making people want to return and engage.

I create TikTok content by integrating products naturally into real, relatable moments of my day as a college girl balancing lifestyle, beauty, fitness, and a social life. With two niches — @imsohotiluvme (girly GRWM, lifestyle, everyday relatability) and @Asianbaddielifts (health and fitness) — I can show the same product in multiple contexts that feel authentic, not forced. My content ideas include fast-paced “before a night out” routines, GRWM videos that blend wellness and beauty, and day-in-the-life mini vlogs where the product fits seamlessly into my routine. I also create crossover content showing how fitness, hydration, and a social life can coexist, which strongly resonates with college-aged women. I focus on storytelling, trendy edits, and honest recommendations that feel like advice from a friend. By centering confidence, authenticity, and real-life moments, my content stays engaging, relatable, and highly shareable. You can view examples of my past collaborations, editing style, and content quality here: 🔗 reannashrestha.my.canva.site/reanna-shrestha

To create deeper community, I would focus on building connection, consistency, and belonging—not just performance. Runners thrive when they feel supported, seen, and part of something larger than miles. Here’s how I’d approach it:1. Build Local Micro-Communities (Not Just Big Runs)Create neighborhood-based run groups with consistent weekly meetups—short distances, all paces, and non-intimidating.To deepen connection:Post-run coffee hangoutsStretching circlesMini goal-setting chatsThese moments foster genuine friendships.2. Make Space for All Types of RunnersCommunity becomes deeper when people feel like they belong even if they’re not “fast.”I’d create:Beginner-friendly runsWalk-to-run programsMental-health themed runsGroup pacing buddiesThis lowers the barrier to entry and strengthens loyalty.3. Storytelling: Highlight Real People, Real JourneysFeature everyday runners—students, moms, first-timers, comeback runners—across social platforms.Spotlighting real stories cultivates emotional connection and reflects the diversity of the community.4. Create Traditions & RitualsLittle shared rituals deepen culture:A signature warm-upA collective chant before runsPost-run “sparkle moment” photosMonthly runner birthdays or milestone shoutoutsRituals build identity.5. Collaborate With Local Gyms, Cafés, and Wellness SpacesRun + smoothie meetupsRun + yoga cooldownsRun + brunchPartnerships turn each run into a community event rather than just a workout.6. Use Social as a Community Hub, Not Just PromotionI’d encourage the community to share:Daily runsProgress winsOutfit check-insRace recapsPlaylist swapsI’d repost community content often so runners feel seen and celebrated.7. Create Challenge-Based EngagementExamples:30-day consistency challenge“Run your first mile” challengeBuddy miles: pair runners up digitallySunday selfie challengesChallenges unite people around a shared goal, regardless of pace.8. Introduce Mentorship & Leadership OpportunitiesInvite seasoned runners to be community captains.When people have roles, they stay involved—and bring others with them.In short:I’d create deeper community by making running feel inclusive, social, story-driven, and ritual-based—a space where people connect beyond the miles and build real relationships.