I would represent Cake Beauty’s brand voice by blending playful, sweet, and confident energy with my natural, conversational style. My content is very girly and personality-driven, which aligns perfectly with Cake Beauty’s fun, indulgent-but-elevated vibe. As a Nepali college girl, I don’t see a lot of girls who look like me in the beauty space, which makes my voice feel fresh and relatable. My audience connects with me because I share real routines — everything showers, hair refresh days, GRWMs — in a way that feels like talking to a best friend. I’d highlight textures, scent reactions, and visible results in bright, aesthetic lighting while keeping the tone authentic and engaging. I want beauty to feel fun, inclusive, and confidently expressive. 

The most effective content for engaging an online beauty audience is authentic, personality-driven video content that feels fun and relatable — not overly polished or scripted. GRWM videos, routine-based content (shower routines, hair refresh days, everything showers), and real-time reactions perform especially well because they build trust. Beauty audiences love seeing texture shots, scent reactions, before-and-afters, and honest commentary while applying the product. Short-form TikToks with a strong hook in the first 3 seconds, bright lighting, and natural energy tend to drive the most engagement. As a creator, I’ve found that conversational storytelling — like talking through why I love a product while using it — keeps viewers watching and commenting. When beauty feels like a vibe instead of an ad, that’s when it converts. ✨

https://www.tiktok.com/@asianbaddielifts/video/7544346120105757982?is_from_webapp=1&sender_device=pc&web_id=7604882472165213710

https://www.tiktok.com/@imsohotiluvme/video/7590750956753603853?is_from_webapp=1&sender_device=pc&web_id=7604882472165213710