I’d want Swishvo’s voice to feel closer to Duolingo on TikTok not necessarily in personality, but in how relatable, culturally aware, and audience-first the content feels. They understand internet culture without trying too hard, and their content feels native to the platform rather than overly polished or corporate. That kind of voice helps brands feel human and memorable. A brand I’d avoid sounding like is Temu. While effective for performance marketing, the content can sometimes feel overly sales-focused and repetitive. I think Swishvo would benefit more from a voice that builds community and trust rather than sounding purely transactional.

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