AFMKTG
Growth Marketing & Social Media Management
Listen to the Old Money Podcast Trailer (available where ever you listen to podcasts) and tell us A) two other podcasts the host should be a guest on & why and B) tell us your unique thoughts on the Old Money Aesthetic.
A: Two podcasts I think Amber should be a guest on:
- Skinny Confidential: I think it’s very relevant and has a wide audience. It would be a great platform for Amber to reach a wide audience while continuing to bring her personality and finance tips to life.
- Deeper than Money: This is another finance podcast, I think the creator, Chloe Elise, would facilitate a good podcast for Amber. This podcast is a good mix of lifestyle and finances, I think it would be a good opportunity for Amber and Chloe to continue to facilitate the growth of women (+ others) in finance.
B:
- Old Money Aesthetic has come at a perfect time. The whole vibe and aesthetic of the podcast hits the mark and is relevant to what is popular on social media currently, while still creating something that will surpass trends as the whole Old Money Aesthetic surpasses trends and fads. While this podcast is relevant to everyone it’s obvious that Amber Frankhuizen is a girl’s girl, she wants to see the success of women in a traditionally male dominated space. Amber is kind of ‘tongue in cheek’ with the references to golf, VPR vs NPR, and the good ol’ boys club, this helps to reference the obvious “Old Money” vibe but breaking that stereotype to invite others into the culture and aesthetic of Old Money.
Sourse
Social Media Intern
What is a wellness or beauty brand that has great social media presence? What sets them apart?
Zevia, a zero sugar beverage company, has a great social media presence. Currently, it seems their most successful social media is Instagram, where they excel. They're frequently in the comments of their posts and ensuring they're answering questions and making a customer-brand connection. Through their social media channels, Zevia routinely hosts giveaways and provides incentives for consumers to use their product.