Interview Questions
Unwell
Content Creator for Drink Unwell

What types of TikTok content do you think perform best for beverage brands right now?
I think content that is non-chalont. Like showing the brand in the video and talking about why you love the product, but not making it the entire purpose of the video-- that seems too "ad like"
Unwell
Content Creator for Drink Unwell

What makes lifestyle content feel authentic and engaging to you?
When it doesn't feel like i'm watching a video, but rather in a conversation with the creator. I love a good yap sesh
Unwell
Content Creator for Drink Unwell

Share 2–3 creators or brands whose content style you love and why.
@samantha.jenessa- I love her content because she shows her life through motherhood, while also trying to reconnect with herself! Also just love her entire vibe
@octaviaasimpkins- A beginner UGC mother who has shown that it is possible to create wealth through UGC, and ultimately her whole page is fun to follow along

