3 ideas I’d suggest for Huron’s next organic posts:

1. “Expectation vs. Reality” Skit – A quick, funny TikTok showing the difference between using generic products vs. Huron’s products (messy vs. smooth, tired-looking vs. refreshed). Humor tends to do really well on both TikTok and Instagram.

2. “Get Ready With Me” (GRWM) for Men – A short morning routine video featuring Huron products. This taps into a trending format but makes it approachable and relatable for guys who don’t usually watch skincare content.

3. “Street Interview Style” Content – Asking people simple, funny questions like “What’s your skincare routine?” and then plugging in Huron as the effortless solution. Keeps it casual, engaging, and shareable.

A successful campaign I ran was when I recorded myself promoting the Cashy app in the UAE. The output was a short, engaging video that highlighted the app’s features in a simple and relatable way. The outcome was strong engagement—people interacted with the post through likes, comments, and shares, which not only boosted visibility but also created curiosity about the app and drove new sign-ups.

I stay updated by keeping an eye on trending formats and themes through content research, following a few reliable creators, and observing what’s gaining traction in my niche. That way, I stay in touch with trends without needing to be online all the time.