I am a part of American advertising federation at my campus and this is a group of hundreds of college students that are fascinated by branding and advertising. They would share and promote the coffee. There is also a subdivision in AAF that focuses on experiential advertising and would distribute the coffee around campus while creating content and spreading the word.

As a fellow coffee lover and someone studying advertising I really admire chamberlain coffee. It is more than just a coffee company, it’s an aesthetic, a style, and a certain feeling that comes when you buy from chamberlain coffee. I know plenty of people that do not drink coffee or haven’t tried it and yet they own tote bags and shirts of chamberlain coffee because they still want to buy into the experience that you get from being a customer. There is so much to learn when it comes to advertising and building a brand that doesn’t just sell coffee but sells itself in a way.

As a college student taking largely technical classes, I have found myself leaning into hobbies like photography to channel my creative energy. I have grown up creating art, whether it was drawing or sculpting, it has been a part of my life. However, recently my discovery of photography has become not just a way for me to continue practicing art but also a way to explore and express parts of my own identity and culture as well as share it with others.