“Uber vs. Driving Yourself” Challenge Create a short TikTok, Reel, or YouTube Short comparing: Cost of gas Parking fees Time spent finding parking Stress of driving Then show how much an Uber ride costs for the same trip. Example hook: “I thought driving would be cheaper than Uber. Here’s what actually happened…” At the end: “If you’re heading downtown this weekend, try Uber and compare for yourself. Use my link below.” Why it works: Relatable Shows a real use case Encourages people to sign up through your affiliate link Performs well on TikTok and Instagram because it’s a comparison-style video