In the past I have managed the social media of my friend's company Canned Goods Clothing. I grew the company from roughly 9,000 followers to 14,000 followers in the time frame of couple months. I've created an instagram news account which posts high quality news content. I currently film content for my creator friend in the health and fitness niche. I define success in this role numerically. Of course having a high follower count is important for credibility but for a business account, conversion is key. A person in this role should not only focus on growing the brand's following but on maximizing the number of people who order the product after seeing the content.