One of the most successful content strategies I implemented was creating a recurring series called Their Say On Science for a health organization. The goal was to move beyond simple updates and provide content that was both educational and engaging. Each post spotlighted an interesting health or science topic, paired with visuals that were clean, bold, and easy to connect with. I established a consistent style for the series so that it felt familiar and recognizable to the audience, almost like a brand within the brand. Over time, Their Say On Science became a highly anticipated feature, sparking curiosity, boosting engagement, and helping the organization build a stronger sense of connection with its community.

Creating visually appealing content starts with the story I want to tell. I think about the emotion I want someone to feel when they see the post and then I build the design around that. The layout gives the piece structure, the colors set the mood, and the typography adds personality. I like to play with small details such as spacing, balance, and texture because they often make the difference between something someone scrolls past and something that makes them pause. My goal is always to create content that not only looks polished but also resonates, sparks curiosity, and leaves the audience feeling more connected.