“One of the most successful video campaigns I contributed to was a short-form awareness video for a youth mental health initiative called ‘You’re Not Alone.’ The goal was to create emotional impact within 60 seconds for social media.

I helped with scripting and editing. We used real voice notes from teens (with permission) sharing feelings of isolation and then gradually layered in responses from friends and counselors. The visuals were simple — mostly faces, text messages, and short clips of people supporting one another — but they carried strong emotional weight.

Focus on people, not just products or facts.

Use real-life experiences, struggles, or aspirations that your audience can see themselves in.