I am highly confident and experienced in both roles, as my work with The Influencer Club constantly requires me to be front facing, as well as my professional life. Whether I’m interviewing brand reps to secure sponsorships or presenting masterclasses like Content Creation 101, I pride myself on bridging the gap between professional brand strategy and relatable student energy.

In our early to mid-20s, discussing our dating lives is a daily ritual. It’s a constant, prevalent topic of conversation that helps us navigate the complexities of college life. We see these discussions as not just gossip, but they are the primary way our generation builds community and shares social experiences.

To create content that feels authentic for a new app, I leverage The Influencer Club's "community-first" approach by integrating the product into real student narratives rather than traditional ads. By utilizing our campus creators for peer-to-peer storytelling and native UGC, we ensure the app is showcased as a relatable, essential tool for the TAMUSA lifestyle. This strategy turns a brand launch into a trusted recommendation that resonates with GenZ.