To lead sampling efforts, I would focus on experience-driven distribution rather than just handing out products. Building on our success with Moira Cosmetics sponsoring our Content Day at Alamo City Studios, I would create professional grade sampling activations that double as content opportunities. On campus, I’d bring Colourpop to TIC's annual UGC Portfolio Building event where students don’t just receive a sample—they are taught how to style, shoot, and review it. By providing an aesthetic setup and high end lighting, I turn every sampling effort into a creative workshop. This ensures that the products aren't just taken home, but are actively featured in high-quality digital portfolios, creating a massive wave of organic, professional-looking content for the brand both on and off campus!

I would engage my audience by merging high energy digital content with the physical community I’ve built through The Influencer Club at TAMUSA. My strategy centers on creating touchpoints across campus such as hosting interactive tablings and onsite try-on stations where students can experience ColourPop’s quality firsthand. By integrating the brand into our TIC member events, I’ll create an "Instagrammable" environment that encourages organic UGC, using my leadership role to make ColourPop the staple brand for the TAMUSA aesthetic. Whether it's through live shade matching or curated content days, my goal is to turn followers into a loyal campus community.

What I love most about ColourPop is that it’s a creative playground. The brand makes high performance makeup accessible to everyone without ever sacrificing quality! From the iconic Super Shock shadows to the curated themed collections, ColourPop allows me to express every side of my personality. As a creator, I'm constantly inspired by your bold color stories and unique products!