I am deeply connected on campus as the former Vice President and current PR & Social Media Manager of The Influencer Club, a student-led organization dedicated to content creation and digital engagement. This role gives me direct access to a vibrant network of student influencers and creative leaders, allowing me to effectively promote brands and events within the campus community.

To promote Vita Coco on campus, I’d organize sampling events in high-traffic areas to let students try the product firsthand. I’d collaborate with my student organization, The Influencer Club, to create authentic buzz and run engaging social media campaigns on our official Instagram page, including giveaways and challenges to boost visibility and student interaction.

I’ve had the opportunity to serve as a brand ambassador for both Bubble Skincare and Olive & June, which has given me firsthand experience in content creation, product promotion, and building authentic relationships between brands and consumers. As a brand ambassador, I focused on creating engaging, on-brand content that aligned with each company’s values and aesthetics, while also sharing personal, honest product reviews to build trust with my audience.

In addition, my role as Vice President of The Influencer Club at Texas A&M University–San Antonio has expanded my experience with brand partnerships on a larger scale. Through the club, I’ve helped coordinate campaigns and events with national and local brands, guiding student creators on how to create effective user-generated content, execute digital strategy, and engage meaningfully with their communities. Altogether, these experiences have strengthened my skills in brand storytelling, community building, and digital marketing.