While working on a bilingual math outreach project, I helped create educational content for communities with limited access to STEM. We needed to make complex topics feel relatable across different cultures and languages. I adapted materials to include inclusive language, local references, and real-life examples like music and cooking. We tested the content with small focus groups to ensure it was respectful and engaging. Feedback was positive, and the materials were later used in schools. I learned the importance of listening, empathy, and adapting creatively to reach people in a meaningful way.

One example that comes to mind is when I was working as a private Math and English tutor. While my main job was helping students improve their grades, I noticed that some of them were struggling with confidence and motivation, not just the academic content.

So, I took the initiative to redesign my lesson plans to include more personalized, engaging elements like mini-goals, visual progress charts, and even mini-rewards they could earn for consistency. This wasn’t something I was asked to do, but I believed it could make a real difference in their learning experience. I also started communicating more regularly with some of the parents, giving short progress updates and sharing specific strategies to support learning outside of our sessions.

As a result, my students not only improved academically; one even raised their math grade by over 20%, but they also became much more enthusiastic and self-motivated. It felt amazing to know I’d helped create that kind of environment for them.

What really motivated me was seeing their potential and wanting to give them more than just the standard tutoring session. I wanted to help them believe in themselves. That experience showed me how powerful it can be to go beyond the basics and take ownership of the bigger picture.

I am 21 years.

If I were developing a digital marketing campaign for New Brew's non-alcoholic beverages, I’d start by really understanding the brand and its audience. What makes New Brew unique? Is it about health, lifestyle, sustainability, or maybe social inclusivity? I’d research the target audience, whether it’s sober-curious Gen Z, health-focused millennials, or professionals looking for alcohol-free alternatives , and build customer personas around that.

Next, I’d define clear campaign goals; for example, increasing brand awareness, driving product trials, or boosting website traffic. From there, I'd create a digital strategy across several key areas: First, content marketing would be a big part , telling authentic stories around why people are choosing non-alcoholic drinks, sharing the brand's values, and creating educational blog or video content around sober living and wellness.

On social media, I’d focus on platforms like Instagram and TikTok for high-impact visuals and engagement; using reels, influencer partnerships, and giveaways to build community. I’d also integrate email marketing with personalized content and exclusive offers to keep people engaged after that first interaction.

For paid media, I’d run targeted Google and Meta ads based on keywords like “non-alcoholic beer” or “what to drink instead of wine,” and include retargeting to capture visitors who didn’t convert the first time. Finally, I’d constantly track performance using tools like Google Analytics, email open rates, and ad conversion metrics, then optimize the campaign based on what’s working. I think a campaign like this should do more than promote a product; it should build a lifestyle and community around it, and that’s what I’d aim to create.