To increase user engagement, I would focus on creating authentic and visually appealing content that students can relate to. This includes posting interactive stories, polls, and challenges that encourage participation. I’d also highlight real student experiences with the app through short videos or testimonials to make the content more personal. Consistent posting, using trending sounds, and responding to comments or DMs would help build a sense of community. Finally, I’d collaborate with campus influencers and student organizations to boost visibility and make the brand feel more connected to student life.

I would encourage students to try the new app by highlighting how it directly benefits their daily campus experience—whether that’s saving time, staying organized, or connecting with peers. I’d promote it through fun, interactive events, social media challenges, and peer-to-peer recommendations since students are more likely to try something endorsed by fellow students. I’d also collaborate with student organizations I am currently a part of, such as Alpha Kappa Psi, and campus influencers to spread awareness and create excitement around the app, making it feel like a must-have tool for everyone on campus.

To bring humor and energy to hydration content, I’d create playful, relatable posts that make drinking electrolytes feel like part of campus culture, not a chore. Using upbeat visuals, bold colors, and witty captions, I’d lean into college humor and daily struggles. I’d feature quick, high-energy videos of students “powering up” with the drink before class, workouts, or parties, set to trending sounds. Fun memes, hydration “fails,” and lighthearted challenges—like “Who can chug it best?”—would add a shareable, social element. Overall, the tone would stay playful, confident, and a little funny—hydration with personality, not pressure.