One video idea I’d create for young professionals or new grads is called ‘Interview Hacks Every New Grad Should Know!’ It would be a quick, engaging TikTok or Instagram Reel that mixes helpful tips with a fun, relatable approach—because let’s be honest, job interviews can be nerve-wracking!I’d start with a lighthearted hook, like someone frantically fixing their tie, taking deep breaths, or even Googling ‘How to ace an interview?!’ to instantly connect with viewers. Then, I’d share practical tips in a dynamic way—maybe a quick outfit change to show professional vs. casual attire, a short clip of someone practicing their elevator pitch in the mirror, and an easy breakdown of the STAR method for answering tough questions.To keep it interactive, I’d use on-screen text, quick cuts, and engaging music, making it fun but still valuable. The video would wrap up with a confident tip on ending an interview strong—like asking a great question that impresses the interviewer. I’d finish with a call to action, encouraging viewers to save, share, or follow for more career tips. This type of content is not only useful but also relatable and highly shareable, making it perfect for engaging a young professional audience

I haven’t had the chance to run a full-scale video campaign yet, but I understand what makes one successful—engaging storytelling, staying on top of trends, and using data to optimize performance. If I were to create a campaign, I’d start by researching what’s currently working on TikTok and Instagram, whether that’s challenges, behind-the-scenes content, or influencer collaborations. Then, I’d develop a content plan that fits the brand’s style and resonates with the audience while making sure it’s optimized for platform algorithms. Throughout the campaign, I’d keep a close eye on engagement metrics and adjust the strategy based on what’s performing best. Even though I haven’t directly executed a campaign yet, I’m confident in my ability to research trends, understand what captures attention, and create content that drives results. I’m excited about the opportunity to bring fresh ideas, experiment with creative formats, and contribute to a strong social media presence.

I stay updated on industry trends by constantly exploring what’s happening on TikTok and Instagram—keeping an eye on trending hashtags, viral challenges, and emerging content styles. Social media is always evolving, so I make it a habit to track platform updates and algorithm changes to ensure our content stays optimized for reach and engagement. I also follow industry reports from sources like Hootsuite and Sprout Social and attend webinars to learn from experts and stay ahead of the curve. Beyond that, I use AI-driven tools and social listening to understand audience preferences and spot upcoming trends early. Networking with content creators, influencers, and marketing professionals also gives me fresh perspectives and ideas. By combining research, data insights, and real-world interactions, I ensure that the content I create is not just relevant but also engaging and impactful.