If I were planning a campus event, I would turn it into an interactive fragrance discovery night. It could start as a casual meeting event focused on fragrance, self expression, and how scent connects to memory and identity. One activity could be a blind scent guessing game where us students smell different notes and try to identify them. It would be fun to see who can recognize vanilla, sandalwood, citrus, or florals, and it sparks conversation. We could even turn it into a friendly competition with small prizes. From there, we could introduce the idea of scent customization. Students could mix mini samples or explore how different notes layer together to create a unique fragrance. It would be hands on, which makes it more engaging than a typical campus event. Fragrance fits perfectly into a social setting because it is personal but also shareable.

I think customizable fragrance experiences resonate with Gen Z because we are constantly surrounded by trends. Whether it is viral Arabic perfumes or luxury staples like Baccarat Rouge, there is always a “must have” scent circulating on social media. While we love being in the know, we also crave individuality. In a world where everything can start to feel the same, having your own signature scent feels personal. It's not just about wearing what is popular, it is about creating something that reflects your mood, your memories, and your identity. Gen Z values self expression, and fragrance is such an intimate way to show that. There is also something special about the story behind it. When someone stops you and says, “Oh my God, what perfume are you wearing?” it feels different to say you created it yourself at Olfactory NYC. It turns a compliment into a conversation and makes the scent feel even more meaningful.

I’d share my fragrance experience in a way that feels true to me by turning it into a girls’ night. I’d invite a group of my girlfriends to Olfactory NYC, which is right next to my apartment and somewhere I genuinely frequent, and host a create your own scent and vision board party. We would film the full experience, from exploring the different notes and blending our custom fragrances to building vision boards inspired by the vibe of our scents. It would feel intimate, and creative. Less like an ad and more like a memory we are actually making together. Because Olfactory NYC is already part of my real routine, I can authentically show it as my go to spot for personalized fragrance and a night out. It is not just about creating a scent; it is about creating an experience.