My Portfolio
Interview Questions
Pound Cake
TikTok Content Creator - January (4 weeks)

Brainstorm one area of opportunity for Poundcake! Be creative, out of the box, and think about our brand's value and mission (We know when you use chatgpt).
I checked out Pound Cake’s Instagram and it is super cute but I think it could be even more cohesive and visually aesthetic. One idea would be to create mood boards since everything is based on aesthetics these days. Creators could build boards using Pinterest, inspired by different lip gloss or lipstick shades. Short videos matching shades to personalities would also be fun and relatable.
Campaign shoots could lean into the brand’s cutesy, inclusive vibe, and as a creative director, I would be excited to come up with fresh concept shoots that highlight that identity.
Since inclusivity is a core part of Pound Cake, we could also do Reels or TikToks showing how the same lip shade looks on different skin tones, like dark-skinned and light-skinned women. This would showcase the versatility of the products while celebrating all tones in a appealing way.
Pound Cake
TikTok Content Creator - January (4 weeks)

can you commit to 1 video/week, for 4 weeks? -- are you interested in a longer term content creation opportunity with pound Cake?
Yes, I can, and yes, I am
Ellis Brooklyn
Perfume Mist Relaunch

Please link example content









