I would make sampling engaging by hosting pop-ups in different lobbies, parks, and public spaces around London, inviting people of all genders, ages, and backgrounds to try makeup and break stereotypes around who “wears” it. I’d create fun, interactive experiences like playing card games, doing quick challenges, or just hanging out while experimenting with products, so it feels relaxed and social. I’d also focus on inclusive touches—showing diverse skin tones, styles, and looks—and could add creative elements like mini photo stations, themed challenges, or small giveaways to make the experience memorable and shareable.

I’d engage my audience by creating cinematic, genuine moments that feel like real teenage memories — hanging out with my friends, sitting in a park, laughing, and doing each other’s makeup just for fun. The content would feel nostalgic and honest, showing makeup not as something to hide insecurities, but as a way to express yourself, embrace your uniqueness, and enjoy that stage of life where you’re still figuring out who you are and feeling everything a little more deeply.

What I love about ColourPop is how it makes experimenting with makeup feel fun and stress-free, because the products are actually good quality but still affordable enough to try new looks without overthinking it. After using the brand for a few years, it’s clear they really understand trends and their audience — the launches feel exciting, the formulas perform well, and it never feels out of touch or overpriced