yes I live in London

Yes, absolutely. I’m very comfortable responding quickly and adapting to changing priorities. I thrive in fast-paced, on-call environments and understand that social content often needs to be created in the moment. I’m flexible, organized, and able to shift direction easily while keeping the energy high and the content aligned with the brand. I see last-minute changes as part of the creative process and enjoy turning them into opportunities for fresh, authentic content—especially in a dynamic setting like NYC.

I stay on top of social media trends by being genuinely plugged into the platforms every day—not just posting, but observing. I regularly scroll TikTok, Instagram Reels, and Stories to spot emerging sounds, formats, edits, and street-style aesthetics, especially beauty and fashion content that feels bold and expressive like Fazit. I pay attention to what creators are doing in real time, what’s getting strong engagement, and how people are interacting in comments. I also save trends as they pop up so I can quickly adapt them on short notice. Living in NYC helps too—I’m constantly inspired by real people, street energy, and spontaneous moments, which translates naturally into timely, authentic content.