To spread the good vibes and engage with the audience, I’d focus on creating fun, authentic, and engaging video content that highlights the energy of Groovy Coffee. I’d post behind-the-scenes videos, share my friends’ reactions, and feature creative content like coffee challenges or taste tests. I’d also encourage followers to share their own Groovy Coffee moments by using a branded hashtag, which could help build a sense of community. Interactive stories, polls, and Q&A sessions would keep the conversation going and encourage more engagement. To keep things fresh, I’d experiment with different themes and trends to keep the content fun and relatable. The key is to keep it light, creative, and true to the vibe of Groovy Coffee!

To showcase Groovy Coffee's Original Roast, l'd keep it real and cozy — like a little solo morning ritual that sets the tone for the day. I'd start with an aesthetic unboxing in natural light, highlighting the vibrant reusable tin and the smell of the fresh ground coffee. Then I'd record myself trying out a new iced coffee recipe with it, and capture that satisfying first sip moment. Since there's a hint of cinnamon in the roast, l'd lean into that with a simple cinnamon sprinkle or stir - something easy that still feels special. I'd film it all in a calm, warm setting, maybe journaling or reading while sipping. It's about making Groovy feel like a comforting, personal vibe - something that helps you feel grounded and good.

I'm very comfortable both behind and in front of the camera. I actually enjoy the creative process-from planning shots and editing, to being on-camera and bringing personality into the content. While I'm still building my own portfolio, I've been practicing a lot and studying creators I admire to improve my presence and storytelling. I'm excited to bring that energy into content that connects with people.