In 2025, I think W Labs should focus on collaborating with influencers who are both authentic and aligned with the brand’s mission. A mix of micro-influencers in the wellness, lifestyle, and tech innovation spaces would help build credibility and strong engagement, while select macro-influencers can give campaigns wider reach. For example, creators on platforms like TikTok and Instagram who focus on health hacks, sustainable living, and productivity tools would be a strong fit. Since audiences in 2025 are becoming more skeptical of over-polished ads, I’d recommend prioritizing influencers who are relatable and known for genuine storytelling

Yes, I have experience in social media. I’ve created and managed content for my own projects, including gaming edits, reels, and short-form videos that tapped into trending audio and memes. I’ve also worked on designing content concepts for an app idea called FokusAI, where I explored how to present features in a way that engages users. Through these projects, I learned how to use visuals, timing, and trends to grow engagement and connect with an audience. While I haven’t worked directly with influencers yet, I’m very interested in learning influencer marketing strategies and applying them in real campaigns

n a school project that simulated a business pitch, I worked closely with teammates who acted as the ‘sales team’ while I focused on creating visuals and messaging. We collaborated to make sure the content matched their pitch strategy and supported the value they were trying to communicate. By aligning our efforts, we delivered a strong presentation that not only met the project requirements but impressed our teachers. It taught me how important it is to coordinate creative and sales-oriented roles to reach and even exceed set goals