In a past project, I developed a content strategy for a beauty brand focused on haircare by creating a mix of educational posts, user generated content, and before and after transformations. By consistently showcasing real results, leveraging trending hashtags, and engaging directly with followers through comments and stories, we boosted the brand’s Instagram engagement by 40% and grew their follower base by 25% in just three months.

When creating content for Nous Haircare, I would focus on highlighting the brand’s clean, vibrant, and color safe philosophy by using bright, natural lighting and fresh, inviting visuals that showcase healthy, shiny hair. I would emphasize authentic storytelling that connects with color treated hair users by featuring real results.