@HAMMITTLA’s Instagram vibe feels elevated, minimal, and warm showcasing luxury through clean visuals, soft lighting, and earthy tones. The focus on craftsmanship, detail shots, and real life styling gives the brand both credibility and relatability. What resonates with me most is the mix of refined simplicity and lifestyle storytelling. It’s not just about showing the product, but creating a mood around it something timeless, usable, and aspirational without feeling out of reach.

I’ve created short form videos for fashion content on platforms like TikTok and Instagram Reels, focusing on storytelling, aesthetics, and trends. I’ve shot and edited outfit transitions, styling tips, un boxings, GRWM (Get Ready With Me) clips, and product focused videos that highlight texture, movement, and details key in fashion.

I’m comfortable using tools like CapCut, InShot, and native editing in TikTok/Reels. I pay close attention to audio trends, pacing, and visual hooks in the first 3 seconds to boost engagement. I also test different formats (voiceover vs. text overlays, trending audios vs. original sound) to see what resonates. Whether it’s capturing the movement of a handbag, styling it with different looks, or using UGC inspired formats, I focus on keeping the content elevated but relatable aligned with what resonates in fashion right now.

I start each day scanning TikTok’s For You page, Instagram Reels, and trending hashtags. I also follow key newsletters like Later and Social Media Today, and use tools like TikTok Creative Center and Exploding Topics to spot emerging trends early. I regularly check what leading fashion and lifestyle brands are doing and keep a folder of inspiring posts and formats.