1.Organic Linkedin,Instagram, Twitter and Tiktok Posts providing value that would help the ideal customer profile to build credibility. 2. Paid advertising on LinkedIn using their targeting features 3. Collecting emails from social media interactions and creating an email list. Use this to provide value and nurture the lead. 4. Leveraging the email list to host webinars that would help our ideal customer. 5. Collaborating with thought leaders in the space on podcasts and interviews as well as paid advertising to build brand credibility.