If I didn’t have the box of cookies, I would treat the Gift With Purchase like a special Valentine’s surprise and build anticipation around it. I’d do a slow, cinematic reveal — pulling it out of a cute Insomnia Cookies bag, showing close-up details, and reacting to it in an excited, playful way. I’d style it in different settings (on my bag, at my desk, or in a Valentine’s-themed setup) so viewers still see how fun and usable it is

Yes

I would start with an aesthetic Insomnia Cookies unboxing — opening the warm 12-pack in real time so viewers can see the steam, texture, and packaging. Then I’d reveal the Gift With Purchase as a ‘Valentine’s surprise,’ styling it in multiple fun ways (on my bag, on my desk, and as part of a cute Valentine’s setup). I’d use trending audio, quick cuts, and close-up shots to make the content feel exciting, cozy, and shareable.