Interview Questions
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your approach to improving content based on feedback or analytics?
usually the analytics such as retention graphs clearly show where the viewer lost intrest and that can help you adapt your videos weather that means to create a better hook or if there was a certain point in the video which people didnt like and swiped away
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

When you get a creative brief, how do you make it feel authentic?
First off I would make sure i understand the message and the key points and then deliver it in the words that i would normally use. It will feel a lot less scripted and rehearsed if I use the same tonality and terminology that i would use asif i was talking to my friend
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your process for coming up with hooks that stop people from scrolling?
Hooks need to be able to stop the scroll so either shocking or should be able to identify a pain point in the target audience.
I would identify your target audience (People who are trying to use self help to better themselves) and brainstorm some painpoints they may have.
I also have been on my own self improvement journey so im sure i could relate





