Interview Questions
SureThingCo
Content Creator for Viral Lashes Brand

How do you approach creating content that turns followers into fans?
I focus on creating authentic, relatable content that shows personality and builds trust, rather than just pushing products. By engaging with my audience, sharing value, and making them feel part of a community, followers naturally become loyal fans. Being on both sides of tiktok, specifically, people want to see authenticity
SureThingCo
Content Creator for Viral Lashes Brand

What social media platform do you find most effective for a viral beauty campaign and why?
From experience, TikTok is the most effective platform for a viral beauty campaign because its algorithm pushes engaging content to wide audiences, even from smaller creators. The platform’s strong beauty community and trend driven culture make it easy for authentic product demos and tutorials to gain rapid traction.