Youtube shorts! I think that while people watch less long form content especially if its from new creators this recent push for youtube shorts by youtube has allowed smaller creators to build an audience.

@tatendaluna is the most slept on creator! She’s adorable and does alot of natural hair makeup looks along with wig makeup looks that are amazing!

A bit of both! While you might have some videos in your feed that appear messy they can still adhere to a certain aesthetic.