If I were to start now, I would most likely use Figma, because that is an application I have a good amount of experience working with. It is platform that makes organization pretty easy, so my ideas, notes, and calendar could all be accessible in one area. I would map out the borders of the calendar, and begin plugging in the days of the week, along with the content that will be posted that day. While the position does not state that I would be responsible for creating content, if that is an expectation, I would first start by gathering research. This would mean looking at analytics, and taking note of what performed well, and what didn't. I would then do a competitive analysis, looking at at least 4-5 brands similar to Hormbles Chormbles, such as N!cks, and take note of what has worked well for them. From here, I would group all things that I notice working well, and begin brainstorming similar ideas to try.

A brand I think is doing exceptionally well, especially on Instagram right now, is Rhode. They receive high viewer engagement consistently, and the images they post create a specific air of high fashion and an aspirational lifestyle that I believe fans admire. They use well-known models such as Anok Yai, which I believe also plays into the fashionable yet attainable lifestyle they are promoting.

I honestly just wish it was more widespread. I understand it's hard to make more people aware about something, especially in the times where millions of apps exist. But I can't wait to see this blow up!