She/Her/Hers
Radhika
👋 I’m Radhika (Rad of Radverse), currently studying Media Management at The New School in New York. During my first summer internship in 2015, I fell in love with marketing. With the possibilities. With the stories, relations and magic. The outcomes too. For the next six years, I helped craft and implement creative partnerships and content strategies for emerging & established brands globally. My knack for evolving audience allegiances to tell stories that form and reflect the cultural zeitgeist landed me 6 internships during college, earned me 3 promotions at my first job and helped me build a successful freelance business during a pandemic. Now, I’m studying Media Management at The New School to equip myself with business and leadership skills as well as content production capabilities required to successfully develop and lead media publishing competencies for D2C brands. I also moonlight as Radverse's founder, explore it on Instagram (@theradverse).
About Me
The New School
Arts, Entertainment, and Media Management, Marketing
Class of 2023
New York, NY, USA
Skills
Interests
Interview Questions
Bellwether Culture
SxSW Content Creator: IRL Event
What's one way to engage a consumer base with the brand's social media at an in-person event?
PBS
TikTok Advisory Panel
What is one thing media brands can do to better appeal to Gen Z on TikTok?
Vacation Inc.
Influencer Strategy
What is the most creative gifting initiative you've seen a brand execute?