Specificity - as an viewer, I want to see someone's confidence transform. For example, I'd create a video as someone currently going through the recent postgrad stress. My hair has become tired and dull, but I used Odele Beauty's Leave-in Conditioner to bring life back to my hair and give me a much needed self-care night!

Yes.

I have experience across digital marketing and event support through several distinct roles. As a campus activation lead for Uber, I supported the rollout of Uber Shuttles in Boston by planning and executing on campus marketing initiatives and driving student engagement. I’ve also worked as a content creator for TaskRabbit, producing brand-aligned digital content, and led brand marketing efforts for Núnoo, where I created content and planned events. Additionally, as a brand ambassador for Glowbar, I focused on direct consumer engagement and brand awareness.