Content Idea: “Walmart Run, But Make It Zulu” The idea is to create a fun, relatable video series around the classic “Walmart run” — going in for one thing and coming out with a cart full of stuff. The twist is that the Zulu bottle becomes the unexpected star of the trip. You’d start with a creator or team member saying they’re just running in for something random, then they “accidentally” stumble across the Zulu display. Quick cut to a close-up of the bottle, then to them using it later at the gym, on a walk, or at their desk. It’s simple, light, and funny. Super relatable. And it naturally shows Zulu being found at Walmart in a way that doesn’t feel salesy. It could easily turn into a trend or challenge other creators pick up, especially if you lean into the vibe of “this wasn’t the plan, but now I’m obsessed.”

My content process starts with listening—checking comments, trends, and what the community is talking about. Then I plan out topics based on what’s helpful or relatable, especially for people dealing with PCOS. From there, I write, design, and test different formats—Reels, carousels, memes, whatever fits. I keep it real, scroll-stopping, and easy to digest. Once it’s live, I watch how it performs and tweak based on what’s hitting.

I’m always keeping an eye on what’s trending — it’s kind of second nature at this point. I follow a mix of creators, marketers, and industry accounts on platforms like TikTok, Instagram, and X, and I subscribe to a few go-to newsletters like Social Media Today and Later. I also like checking the actual platform blogs (like Instagram’s Creators page or TikTok’s updates) to catch new features as they roll out. Honestly, a lot of it comes from just being active and curious — I test things out, scroll a little more intentionally than most, and pay attention to what’s gaining traction. I love noticing patterns and figuring out how to apply them in a way that still feels on-brand and original.