I hook viewers by opening with the problem people already have — like reaching for the same boring, basic snacks again — and saying it out loud in a blunt way. Then I immediately show the switch.For example: “I’m done pretending these boring snacks do anything for me.” Cut to grabbing SkinnyDipped. Or: “I traded my sad, basic snacks for something I actually want to eat.” The contrast is clear in the first three seconds, so people instantly get why the product matters and keep watching.

I’d create retail content by filming how I actually shop and snack — grabbing something quick between work, workouts, or travel days. I’d focus on in-store POV shots, real first-bite reactions, and short talking-to-camera moments that feel spontaneous and honest.The content would show why it’s my go-to: easy to throw in a bag, satisfying, and something I’d repurchase. When people see it on the shelf, it already feels familiar — like a snack they’ve seen in real life, not an ad.

Glossier- They treat Instagram like a conversation, not a catalog. Real people, minimal polish, strong community reposts. It feels approachable and human, which builds loyalty.

Olaplex- They educate without being boring. Clear before/after results, creator-led routines, and problem-solution content that’s easy to understand and save.