Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Well content that builds a brand mainly helps the brand to get some reach in places or regions where they previously weren’t able to access.
Content that drives a purchase needs to really just associate well with the viewer. Enough so that it actives the curiosity of the consumer.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
A what I eat in a day.
This type of content is highly valued among young people nowadays. And gets a lot of traction, especially on TikTok.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
I like to workout and recently have been wanting to show what helps me on days where my protein intake isn’t as high as I had hoped it’d be.
Engaging with my audience, who is mainly youth focused, about a healthy lifestyle drink sure is a good way to start.






