What excites me most about PERI is how naturally it fits into real college moments. College students are always gifting for Big–Little, birthdays, roommates, and holidays, and PERI makes that whole process fun and personal. The wishlist feature feels relatable, aesthetic, and easy to use, and it connects directly to the beauty, lifestyle, and friendship culture on campus. I think it resonates because it turns everyday gifting into a social experience, and that’s exactly what Gen Z loves: convenience, personalization, and something they can share with their friends

To increase engagement, I’d focus on consistent, aesthetic content that feels native to Gen Z: wishlist spotlights, Big–Little themed posts, beauty and gifting inspiration, and quick interactive stories like polls or “add this to your PERI.” I’d also use partnerships with student-loved brands to boost credibility and run small giveaways that reward students for creating and sharing their wishlists. Keeping the content fun, visual, and tied to real campus moments drives natural engagement.

I’d encourage students by using fun, quick interactions like wishlist challenges, small incentives, and pop-up concepts such as a Beauty Bar. Tying the app into campus traditions like Big-Little or birthday gifting makes it feel relevant, and partnering with student-loved brands helps build trust so students are excited to try the app