Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
The difference between content that builds a brand vs. content that drives a purchase is that building a brand makes the buyer remember you and it builds demand, while content that drives a purchase makes the buyers want to but a product now.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
I would create either a TikTik or an Instagram reel where I would engage with the audiance about what is their favorite flavor of the wellness drink.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
I would invite interaction, for example, ask a question where people can see what the majority likes or letting people tag their friends and family on a post that they feel that relates to them.





