She/Her/Hers
Rachel
I'm a Design major and Hispanic Studies minor at the University of Pennsylvania with an interest in creative and brand facing work.
About Me
University of Pennsylvania
Class of 2024
Philadelphia, PA, USA
Interests
Interview Questions
Ellis Brooklyn
Ellis Brooklyn Summer Scents UGC Campaign
Have you participated in previous ellis brooklyn gigs?
No I have not, but I would be extremely excited by the opportunity.
Ellis Brooklyn
Ellis Brooklyn Summer Scents UGC Campaign
Can you provide an example of a successful social media campaign you have created for a product launch?
In my internship at MAC Cosmetics, I worked on the social media campaign for their Macximal Matte Lipstick launch. We planned out a calendar of hi-fi and lo-fi content and I then captured the lo-fi content which included swatches, unboxing videos, and model lip try ons.
Ellis Brooklyn
Ellis Brooklyn Summer Scents UGC Campaign
How do you ensure your content aligns with a brand's aesthetic and values?
Ellis Brooklyn is a brand that I have personally purchased from and follow because I believe in their values. Because of this I'm very knowledgable about the brand which is one of the ways I would make sure my content aligns with the aesthetic and values. When creating content I would center it around both the products and also values of the brand as a reason to purchase. I would want the content to feel modern, approachable, fun while having an aspirational quality that brings the scents to life through storytelling.