As a Gen Z myself, I can confidently say that we reach for Tiktok more and more when trying to search for a tutorial or product recommendation, over Google, Youtube, and Instagram. I know Youthforia already has a Tiktok account but I think to fully take advantage of Tiktok's search results, work to increase the chances of Youthforia's videos pop up in the searched videos both for Youthforia products and in search for products that Youthforia are in competition with. This includes texts in the video as well as keywords in the caption but also adding closed caption.

Not entirely clear what this means....BUT if you're referring to social media platform TikTok hands down (been a long time follower of the Youthforia Tiktok page)! If you mean social/humanitarian causes, I really enjoyed fundraising and doing outreach for Habitat for Humanity in college because I believe everyone deserves to have a place to call home and the organization embodies the mantra "If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime" because they also educate the people they serve so that they have the resources to build a life they love in addition to taking part in building their home.