She/Her
Rachel
I'm a college student who enjoys creating beauty, GRWM, and day-in-the-life content. I love sharing genuine experiences and creating engaging videos!
Endorsements
Recently Active
UGC Creator
About Me
West Virginia University
Class of 2028
Wheeling, WV, USA
Skills
Interests
My Clubs and Associations
WVU Wellness Society
Brands I Follow
Interview Questions
Lanolips
UGC Content Creator for Lanolips
Can you share an example of a recent UGC video you created for a beauty or retail brand, and what made it feel natural instead of overly scripted?
I recently created an organic beauty video featuring a lash cluster brand using a popular trending sound and a seamless visual transition. To make it feel completely natural instead of overly scripted, I did more of a fun and relatable social media trend rather than a hard sales pitch. I started by holding up the product while lip-syncing to the audio and then used a crisp transition to show the final look on my face. By the energy of the sound and visual transformation the video felt authentic and engaging.
Lanolips
UGC Content Creator for Lanolips
For a quick-turnaround project like this, how would you approach creating two distinct videos while keeping them aligned with the brand and your own content style?
I would create a two-part content style that drives retail awareness while still fitting into my usual routine. For the first video, I would do a "Come with me" video that is fast paced and high energy vlog where I take my viewers into the store with me to find and buy Landolips. This shows the viewers exactly where to find the product and get them excited/engaged. For the second video, I would create an aesthetic "Get Ready with Me" video that is close up at home using the product I bought into my personal GRWM routine. I'll highlight all the amazing qualities like the hydration and glossy finish.