I’m really excited for that moment when everyone finally finishes their last exam and campus suddenly feels festive again. It’s that first night when my friends and I can actually relax, grab hot chocolate, walk around looking at lights, and just enjoy the holiday vibe without thinking about school. It always feels like the official start of break.

For beauty content, TikTok is definitely the most effective for me because short, fast-paced videos and quick transformations perform really well and feel the most authentic. The algorithm also pushes out content to new audiences, so it’s easier to grow and get discovered. I also love Instagram for more polished photos, reels, and stories where I can show product details and aesthetics, but TikTok is where I see the most engagement and real reactions.

During finals week, I’d film real, day-in-my-life moments that show how the makeup actually holds up through studying, running to class, and long library nights. I’d start with a quick get ready with me, then record little check-ins throughout the day during coffee runs, study breaks, and after exams. By keeping everything unfiltered and capturing the small things, like rubbing my face while stressed or walking across campus, it would feel honest and show how the makeup really lasts.