An aesthetic video of me making coffee and doing my skincare in the morning before class. I am getting my caffeine from my coffee and my eye cream. I love to watch the sunrise from my window and the pink branding would be so cute with the sunrise.

I would showcase the eye cream from my perspective as a busy, tired student. After staying up late studying, the caffeine eye cream will help erase my eyebags. My two go-to products are sunscreen and eye cream so this would be very authentic to me.

I would look at past product launches for similar products, noting what works and what doesn't. Then, I would conduct an audience analysis to ensure I reach potential customers. Finally, I'd create and schedule a number of cohesive posts.